媚俗文化视域下的大学生价值观嬗变

Kitsch Culture and the Change of College Students' Values

媚俗文化的冲击使大学生的价值观发生嬗变:在价值取向上突出个人本位,在行为选择上注重实效功利,消费需求上追求时尚、享乐。高校要主动应对,以社会主义核心价值观引领校园文化建设,加大网络管理力度,引导大学生培养高尚志趣,提高文化素养。社会要加强文化监管,营造良好的社会文化环境。

The attack caused by Kitsch culture is changing the students＇ values in following respects： demonstrating individual-centeredness in value-orientation,becoming utilitarian in behavior,being fashion-conscious and hedonistic in consumption. In this situation,colleges and universities should take the initiative to deal with the change by constructing campus culture under the guidance of socialist core value,increasing net management,guiding students to cultivate lofty aspirations and elegant tastes,and enhancing their cultural quality. The community should strengthen cultural supervision and create a pleasant social and cultural environment.