摘要
选择正确的市场进入模式是中国汽车制造业进入东盟市场时最优先考虑的重要战略性问题。介绍了进入模式决策时需考虑的内外部影响因素,基于现代企业战略决策机制,构建出了一个系统的进入模式决策模型,并介绍了在运用这个模型时采用的决策过程与决策方法,为中国企业开拓东盟市场、选择合适的进入模式提供一定的指导。
Selecting correct market entry mode is an important strategic problem with the most prior concern for Chinese automotive manufacturing enterprise to enter ASEAN market. The internal and external influence factors considered during decision-making of entry mode are introduced. Based on strategic decision-making of modern enterprises, a systematic decision-making model for entry mode is constructed. The decision-making process and methods applying for this model is also described in detail, which would be helpful for Chinese enterprises to enter ASEAN market and select appropriate entry mode.
出处
《汽车科技》
2016年第4期51-55,共5页
Auto Sci-Tech
关键词
国际化
进入模式
决策方法
东盟汽车市场
internationalization
entry mode
decision-making method
ASEAN automotive market
