河南省政务微博受众影响力评估研究

Study on the Influence of Henan Government Micro-blog

微博的蓬勃发展引起了政府和官员的重视,政务微博成为政府机构和官员推行政务公开,进行微博问政、舆论引导等的新平台。在对概念进行界定与厘清的基础上,对河南省地方政务微博的影响力进行评估,进而提出提升地方政务微博影响力的举措,以期最大程度地发挥其传播效果,提升其受众影响力。

Micro-blog's rapid development has aroused the attention of the government and officials,the government has become a new platform for government agencies and officials to open government affairs,micro-blog,public opinion and so on,and so on.On the definition and clarification of the concept,through the assessment on the influence of Henan Province micro-blog,proposed initiatives of enhancing local government micro-blog influence to maximize play the dissemination of results and enhance its audience influential.