班迪球运动在我国发展及推广路径研究

Research on the Bandy Sports Development and its Promotion Path

班迪球运动属于一种冰上群体竞赛运动项目,是在广大民众中极易推广和流行的冬季运动项目。采用文献资料法、逻辑分析法和专家访谈法等研究方法对班迪球运动进行系统介绍和研究。研究表明,班迪球运动的场地器材、项目特征都极其适合在中国发展,班迪球运动的成功开展与推广将有利于我国三亿人上冰雪目标的实现。在发展路径选择上,提出应建立相关的专业协会、与行政部门沟通、建立相关赛事、培养专业人才等策略,为班迪球运动在我国的成功推广奠定基础。

As a mass ice competitive sports, bandy is a winter sports which is very easy to be promoted and popular in the general public. With the methods of literature data, logical analysis and expert interviews, the paper makes a systematic introduction and study of bandy. The research shows that the field equipments and sports characteristics make it be extremely suitable for development in China, and the successful development and promotion of bandy sports will be propitious to achieve the goal of Chinese 300 million people on ice and snow. In the selection of development paths, it suggests some development measures such as establishing the relevant professional associations, communicating with executive branch, setting up related sports events, training the professional talents which purpose is to lay the foundation for the bandy promotion in China.