村镇集贸市场、批发市场和农村超市的功能配置研究

Functional Configuration of Village Terminal Markets,Wholesale Markets and Rural Supermarkets

针对村镇集贸市场、批发市场和农村超市的功能搭配,开发村镇多级市场的协调共生分布技术,为村镇市场网络布局优化提供技术支持。首先介绍了各级市场的概念和特征,然后根据其不同的特征分析了各级市场的基本功能;其次考虑了影响村镇集贸市场、批发市场和农村超市之间如何配置的因素,主要从地区经济发展水平、居民消费习惯和需求、县城或乡镇的发展规划以及物流配送机制几个角度进行分析;最后根据影响市场配置的因素,从规划的功能和作用、市场中的商品类别、地理位置和各级市场的数量几个方面对村镇多级市场的网络布局提出建议。

We discussed the functional configuration of village terminal markets , wholesale markets and rural supermarkets in order to develop the coordinated symbiotic distribution technology of multi-level village market, and then provided technical support to optimize the network lay-out of village markets.First, we introduced the concepts and features of markets at all levels .Second, we analyzed the basic functions of mar-kets at all levels according to their different characteristics.Third, the factors that had an effect on the match of village terminal markets , wholesale markets and rural supermarkets were considered, and analysis was carried out mainly from several aspects of regional economic de-velopment level, consumption habits and demands of village residents, the development plan of a county or a village and the logistics mecha-nism.Finally, according to the factors affecting market configuration, some suggestions for the network layout of multi-level village markets were put forward from the aspects of planning function, product variety in market, geographical location, and the number of markets at all lev-els.