电子商务模式在水产品销售中的应用研究

Study on the Application of E-business Model in the Sales of Aquatic Products

在世界经济和互联网的飞速发展环境下,电子商务作为一种新的商业模式,颠覆了各行各业的传统销售模式。基于大量文献、案例研究的基础并结合互联网资源,对几种典型的电商模式进行分析,同时分析电子商务模式应用在水产品中的优劣势和环境,提出水产品未来的发展路径。研究认为:B2B、B2C、C2C、B2B2C、O2O 5种典型模式均适合应用于水产品电商。

With the rapid development of economy and the Internet, electronic commerce as a new business model, overturns the traditional sales model from all walks of life.Based on a large number of literature and cast study, combining with the Internet resource, several typical e-lectrical business modes were analyzed, as well as the advantages, disadvantages and environment of e-business mode applied in aquatic prod-ucts, the path for the future development of aquatic products was put forward .It was concluded that B2B, B2C, C2C, B2B2C, O2O5 are suit-able for applied in aquatic products e-business.