世界很大,路在脚下——关于太阳纸业“走出去”战略的思考

Thinking on the “go out” strategy of Sun Paper

2008年,太阳纸业正式迈出了＂走向世界＂的第一步,来到了老挝;八年后,太阳纸业进军美国。如果说八年前,那时候是步履蹒跚的话,那么八年后,则是铿锵有力了。而且,由此太阳对外直接投资快速增长,投资的地区、产业日益广泛和多样化,投资收益和经验也将迅速积累。中国很多企业实施＂走出去＂战略,过程、结果有苦有甜。大家不禁发问：驱动太阳纸业走出国门的因素在哪里？太阳纸业为什么能走出国门？笔者认为,简单点说就是：路在脚下,对中国企业来讲,

Sun Paper came out to Laos in 2008, which represents the first step of the 'go out' strategy. Eight years later, Sun Paper headed to the USA market. In this process, Sun Paper acumulated much experiences, and the investment in overseas grew rapidly. What drive the Sun Paper to take the strategy of 'go out'? why can Sun Paper go out successfully?