媒体关注、企业社会责任与企业绩效——基于我国医药制造业上市公司的实证研究

Media Attention,Corporate Social Responsibility and Enterprise Performance——Empirical research Based on the pharmaceutical manufacturing industry of the listed company in our country

本文通过分析2010-2014年我国医药制造行业上市公司的面板数据,运用多元回归统计方法验证了企业社会责任与其绩效以及媒体关注之间的关系。研究表明:我国医药制造上市公司社会责任与绩效呈正相关关系;媒体关注与企业绩效呈正相关关系;媒体关注在企业社会责任对其绩效的影响中起到正向调节效应。本文的研究成果,对于我国医药制造上市公司完善内部治理和社会责任体系,改善企业绩效有着较强的启示意义。

In this thesis, through the analysis of the panel data of listed company in Chinese pharmaceutical manufacturing indus- try from 2010 to 2014, the relationships among corporate social responsibility, enterprise performance and the media attention are veri- fied by the method of multiple regression statistics. Research has shown that for pharmaceutical manufacturing enterprises of the listed company in our country, its social responsibility and enterprise performance are positively correlated; enterprise media attention and the r enterprise performance are positively correlated; Media attention has a positive regulation on the relationship between corporate social responsibility and enterprise performance. Results of this paper have strong implications to improve their internal governance, social re- sponsibility system and enterprise performance for China＇s pharmaceutical manufacturing companies.