“互联网+”时代国内网络动画的发展趋势

Trend of Domestic Network Animation Development in “Internet+”Era

"互联网+"时代,国内网络动画发展趁势而上,初步呈现出蓬勃向上的发展趋势。通过对诸多网络动画作品的实例论述,可以得出网络动画的的题材从单一性向广泛性发展,网络动画的受众从低年龄向全年龄发展,网络动画的制作品质亦从低向高发展的结论。假以时日,网络动画将发展成为题材广泛,拥有全年龄受众,集娱乐性、商业性为一体的朝阳产业,特别是商业产品衍生动画的隐形广告功能将带动诸多品牌、产品的营销。

In the ＂Internet ＋ ＂ era, the domestic network animation develops and rises up. In this thesis, by using examples of many network animation works, it is concluded that the subjects of network animation have increasingly developed from simplicity to a wide range. The audiences have been expanding from low age to full age. In addition, the production quality of the network animation has been improving greatly. We believe that, in time, the network animation will become a sunrise industry which is an integration of entertainment and commerce. With a wide range of subjects it will attract a large number of full - age audiences. Besides, the ＂hid- den＂ advertisement effect derived from the network animation will drive the marketing of numerous brands and products.