妈祖文化数字化保护与创新性传承的应用研究

Research on Digital Protection and Innovative Applicati of Mazu Culture

妈祖文化最初作为一种沿海文化,随着时代的发展,其影响逐渐向内陆和海外发展,现在已经成为中国传统文化的重要名片之一,现阶段我国大力发扬传统文化,主张"文化走出去"战略,这就需要不断开拓新的形式,以发展求保护。保护妈祖文化有着重要的现实意义,其本身是维系中华民族的重要纽带,新时期面对信息化的冲击,只有积极的探究其保护现状,顺应时代发展,充分的利用数字化保护、建立网络数据库资源存储和实现网络信息传播等完成妈祖文化数字化保护与创新性传承。

With the development of the times, Mazu culture, initially as a coastal culture, its influence gradually from the inland to overseas development, has now become one of the most important business cards of Chinese traditional culture. At the present stage, China vigorously carries forward the traditional culture, and advocates ＂culture goes out＂ strategy, which requires new forms, seeking development and protection. Mazu culture has important practical significance, and is an important to maintain the Chinese culture. In face of information impact, it is needed to positively probe its conservation status, follow the development of the times, make full use of the digital protection, and establish network database resource storage and network information dissemination and completion to com- plete the Mazu culture digital protection and innovation of inheritance.