“体验经济”理念引入图书馆阅读推广活动探析

Analysis on Introducing the Concept of“The Experience Economy”into Reading Promotion Activities of Libraries

从"体验经济"的角度入手,将体验与阅读推广活动相结合,以施密特对体验的五种划分,设计了以体验为主的阅读推广活动,分为刺激感官类、情感共鸣式、引发思考类、促成行动式和产生关联式等五类活动设计,以期为图书馆阅读推广活动提供新思路。

The paper combines the experience and reading promotion activities under the perspective of ＂the experience economy＂. The concept has five kinds of division of experience by Schmidt and designs the reading promotion activities, such as stimulating the senses, emotional resonance, thinking about the class, causing the action and generating the associated type, in order to provide a new idea for the library reading promotion.