基于旅游纪念品及相关文创产品的设计策略

Design Strategy Based on Souvenir and the Related Culture Creative Products

目的在重视文化创意产业、旅游经济、强调设计驱动的大背景下,探讨如何有效地开展旅游纪念品及文创产品设计的研发工作。方法在战略层面上应有大局意识,从现有文创产品困境与问题出发,确保创意的综合性和立体性。在设计操作实操层面,通过对于生活形态的理解和认知,以"接地气"的方式,使得文化能走入寻常百姓的真实生活,并在使用中传播。结论研究文化元素,不代表以文化符号标签化的方式强加于产品,合理的元素植入合理的产品载体才是保证设计不偏离的关键。

How to effectively carry out souvenirs and culture creative product and development work in the society where great importance has been attached to cultural creative industry, tourism economy, design drive. The general situation con- sciousness at strategic level is a necessity, in light of existing culture creative product problems and difficulties, to ensure that original ideas are presented in a comprehensive and three-dimensional manner. At design field operation level, products, based on the understanding of the lifestyle, should be presented in a ＂down to earth＂ manner so as to be integrated into daily life, and spread in practice. Studying culture elements, does not equal to labeling cultural items and attach them to products. Reasonable elements incorporated into a reasonable product carrier is the key to ensure the design does not deviate.