台湾地区社会的变迁与文艺副刊的转型——1987年前夕台湾报纸文艺副刊的媒介生态学分析

The Change of Taiwan Society and the Transformation of Literary Supplement:the Analysis of Media Ecology on Taiwan Newspaper Literary Supplement before 1987

文艺副刊在不同年代扮演它们反映社会变迁、政经结构以及社会集体意识的角色,同时又受到后者的影响而调适或改变其自身的形态。本文借鉴媒介生态学的观点和理论,重点探讨1987年前夕台湾地区社会环境因素与文艺副刊之间的关联互动。1987年前夕,台湾地区政治上的松绑带来文艺副刊的多元化发展;经济上,源自报纸发行竞争、资本转换的重视,文艺副刊逐渐以带动社会风潮为己任;文化上,突破既有的范式,迈向文化副刊的新境界;技术上,优化版面视觉效果。此时的文艺副刊强力地发挥了媒介塑造社会集体意识的功能,更凸显了副刊传播影响社会变迁的历史。

Literary supplement and social development influence each other. Through the point and theory of media ecology,the paper studies the interaction of Taiwan＇s social and literary supplement. The easing of po- litical has promoted the diversified development of Taiwan newspaper literary supplement before the Lifting of？ Martial？ Law. The economic competition has promoted literary supplement ＇s attention to society. Theculture has promoted the change of literary supplement. The layout and printing were getting better and better. Liter- ary supplement shaped the social collective consciousness. Literary supplement influenced social change.