软文营销在建立企业品牌形象中的运用

The Application of Article Marketing in Building Enterprise Brand Image

软文营销在企业建立品牌形象的过程中发挥着自己独有的作用。主要有新闻类软文、行业类软文和用户类软文。在开展软文营销的过程中要事先制定计划、完成文案撰写、进行发布以及进行适当的推广。

Article marketing in the enterprise to establish brand image in the process of its own role. Main news Article, industry Article and users. In the process of carry out Article marketing plan ahead of time, finish the writing of copy, release and proper promotion.