新常态下政务微信的优化路径研究

A Study on Government WeChat Optimization under the New Normal

[目的/意义]政务微信具有信息传递、舆情引导、政务服务等社会功能,为政府形象塑造起了重要作用,如何规范利用现代化技术工具对于推进国家治理体系和治理能力现代化具有十分重要的意义。[方法/过程]通过系统、深入的文献调研,分析了政务微信潜在价值和面临的现实困境。[结果/结论]研究认为多元主体必须积极协同治理,用新的理念解决新的问题,加强制度建设,为实现政务微信良性有序发展提供帮助。

[ Purpose/Signifiranee ] Government WeChat, with social functions of information transmission, public opinion guide and government services, has played an important role in shaping the government image. How to use modem technology standardization tools for promoting the modernization of national governance system and governance ability has the extremely vital significance. [ Method/ Process] Through the systematic and in-depth investigation, this study analyzes the potential value and realistic difficulties of Government WeChat. [ Result/Conclusion] The results show that that multiple subject must cooperate positively, that new problems should be solved with a new idea, and that system construction should be strengthened. Help should be offered to realize the healthy and ordered development of Government WeChat.