海滨海岛旅游资源开发建设案例解析——以海南国际旅游岛为例

Analysis of Seashore and Islands Resources Development in China——A Case Study of Hainan International Tourism Island

随着海滨海岛旅游资源开发空间和深度的拓展,中国的旅游格局正呈现一种由以大陆型产品为主体转向大陆型产品和海洋产品并重的新变化,这当中海南国际旅游岛的建设功不可没。海南拥有国内他处无可比拟的热带海岛旅游资源与生态环境的突出优势。海南的旅游资源开发曾历经曲折,进展缓慢。2009年国际旅游岛建设之国家战略的出台,使海南旅游发展面临新的历史机遇,且近五年来已开始迈上快车道,所取得的成就不菲,但存在的问题同样不容忽视。未来海南国际旅游岛建设的目标是打造中国的旅游特区和唯一的省级全域旅游示范区、世界一流的海岛海洋休闲度假精品旅游目的地。其海滨海岛旅游资源的创新开发路径在于:既显著提升内涵品质和大力拓展外延空间,又不断推出资源利用充分和市场期盼已久的新型海洋旅游产品。唯有如此,海南旅游才能迈上健康、持续发展之路。

With the development of the seashore and islands tourism resources in space and depth,the tourism pattern of China is constantly changing from the mainland-products-oriented model to a new model based on both mainland and sea products. This change is greatly attributable to the construction of the Hainan International Tourism Island,which is rich in the tropical island tourism resources and ecological environment. At one time the development of tourism resources was filled with twists and turns in Hainan Island. The introduction of the project in2009——the Construction of International Tourism Island,gave a new opportunity to the development of Hainan tourism. In the recent five years,the development has been in the first lane with huge success. However we cannot ignore the problems that Hainan Island is facing. In the future Hainan Island aims to become a special tourism zone,the only complete provincial tourism demonstration zone and the word-class islands and sea leisure boutique tourist destination. It calls for the innovative development of seashore and islands resources by obviously improving the internal quality and expanding the external space,and by introducing the new type of marine tourism products that can take full advantage of resources and meet the needs of the market. Only in this way can Hainan tourism develop in a healthy and continuous way.