新媒介环境下节目主持人传播力概念考辨

The concept of the Host Communication Power in the New Media Environment

新媒介环境下,节目主持人面临着新的机遇,也面对着新的挑战。文章基于对理论脉络的梳理与对现实困境的分析提出:新媒介环境下节目主持人传播力是指节目主持人在各种传播资源的支撑下,在以节目主持传播为核心的多元化的传播实践中,达成预定的传播效果的能力。新媒介环境下节目主持人传播力在传播能力、传播实践和传播效力三方面都发生了重大变化。

There emerged many new phenomena in the field of TV program host recently. But it is a pity that the traditional theory failed to explain these new problems TV program host is faced with. In this paper,the theory skeleton of communication power is summarized as response to the brand-new media environment and a new concept of host communication power is presented based on it. Under the new media environment,the concept of the host communication power has changed very much in the communication capability,communication practice and communication effectiveness of TV program host.