摘要
在最终顾客需求率依赖于市场价格的环境中,供应商给予零售商一次性价格折扣机会,并同时允许延时还款,分析了零售商的订货量、促销时间长度与促销价格决策问题。建立了该问题的数学模型以最大化零售商在促销期内的利润增加值,证明了每个分段内目标函数的性质,并设计求解步骤对于该问题进行求解。结合现实中的需要,进一步考虑了三种特例(策略)情况下,零售商的决策问题。通过数值算例分析,验证了模型和算法的有效性,并比较了不同情况下,零售商将批发价格折扣量传递给最终顾客的比例。
In the reselling situation where end customer demand rate depends on market price,the retailer's optimal decisions are analyzed including the special order quantity,discount time span and sale price when the supplier offers one-time only price reduction and delay in payment.The proper mathematical model is formulated to maximize the additional profit during the special sale time.Then the properties of the objective function in each scenario are derived,and a solution procedure is proposed to solve the problem.From the view of application,three special cases(strategies)of the proposed model are presented.Numerical examples are conducted to illustrate the developed model and the solution procedure,and the proportion of the wholesale price reduction that the retailer passes on to the end customers is also compared under different situations.
出处
《工业工程与管理》
CSSCI
北大核心
2016年第4期26-34,共9页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(71471144
71271168)
