市场知识管理对管理创新绩效影响实证研究

Empirical Research on the Effect of Market Knowledge Management on Management Innovation Performance

在知识基础观视角下,市场知识管理对管理创新绩效的影响作用表现突出。在相关变量概念界定的基础上,详细探讨了市场知识管理与管理创新绩效间的影响关系,并提出研究假设。然后,通过实证分析检验了研究假设。结果表明,市场知识获取、市场知识转化和市场知识应用对管理创新绩效具有完全影响,而市场知识保护对管理创新绩效具有部分影响。

; Based on the perspective of knowledge-based view, the impact of market knowledge management on management innovationperformance of enterprises is outstanding. First, this paper defines the relevant variables, and then studies the relationship indetail between market knowledge management and management innovation performance. Second, this paper tests these hypotheses bythe empirical analysis. The results show that market knowledge acquisition, conversion and application have absolute effect on managementinnovation performance, and market knowledge protection has partial effect on it.