摘要
校园超市是人流较为密集的场所,为了便于管理者更好地管理以及决策,并提高校园超市的销售效率,基于Apriori算法对校园超市数据进行分析,得出相应的关联规则及营销策略。
The campus supermarket is stream of people more populated places, to facilitate the manager better management and decision-making,and improve the efficiency of the campus supermarket sales. Based on the Apriori algorithm, analyzes the campus supermarket data,draws the corresponding association rules, and marketing strategies.
出处
《现代计算机》
2016年第14期29-31,共3页
Modern Computer
基金
广东省大学生创新创业训练项目(No.201512620039)
关键词
数据分析
数据挖掘
关联规则
营销策略
Data Analysis
Data Mining
Association Rules
Marketing Strategy
