山西省旅游服务贸易竞争力提升策略

Analysis of tourism service trade promotion strategy in Shanxi Province

针对山西省旅游服务贸易竞争力问题,采用统计分析的方法,分析了山西省的旅游服务贸易现状以及与中部六省的横向比较,发现山西省旅游服务贸易中存在产品建构的单一、营销力度不够等问题,提出发展特色旅游业、加大营销力度等建议,促进山西省旅游贸易竞争力的提升。

In view of Shanxi Province tourism service trade competitiveness,the statistical analysis method is adopted,the current situation of tourism trade in Shanxi Province is analyzed compared with that of the six provinces in central China.It is found that the problems are existing,for example the product design is single,marketing is not strong enough,etc.Suggestions are put forward to develop characteristic tourism and strengthen the marketing in order to promote the competitiveness of tourism service trade in Shanxi Province.