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浅析不同营销方式对消费者的影响 被引量:1

Analysis Of The Impact On Consumers Of Different Marketing Methods
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摘要 面对日新月异的互联网技术,如今的营销传播越来越像是一种公司和消费者之间的私人对话。营销人员也在每时每刻让自己的品牌成为消费者谈论的对象。个性化的宣传以及在恰当的时间对恰当的人讲述,是营销人员成功的关键因素。在本文中,我们将讨论公司如何才能将他们的营销方式变的个性化,从而获得更多的影响力。文中首先我们要评价直销和互动营销,接下来我们将讨论口碑营销,最后讨论人员营销和销售团队。 Faced with ever-changing Internet technology, more and more like today's marketing communications private dialogue between a company and consumers. Marketers are all the time to make their own brands as consumers talk about objects. Personalized advocacy and critical factors at the right time to the right people talk, marketers success. In this article, we will discuss how the company will be able to change their marketing methods personalized to gain more influence. Firstly we have to evaluate the direct and interactive marketing, then we will discuss the word of mouth marketing, and finally discuss personnel marketing and sales team.
作者 童茜 张馨元
出处 《江苏商论》 2016年第6期7-9,共3页 Jiangsu Commercial Forum
关键词 营销方式 消费者 成功关键因素 marketing consumers critical success factors
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参考文献6

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