摘要
近年来中国对外投资迅猛发展,但现有理论无法解释中国企业对外投资实现盈利的基础。本文在综合分析现有成果的基础上,通过模型分析,创造性地提出中国企业对外直接投资实现盈利的一种理论解释即中国因素论,给出基于"中国因素论"的四种盈利模式:局部成本优势,品牌渠道扩展,技术外溢效应和销往中国策略,并分析了四种模式下实现盈利的条件。结合中国企业对外直接投资的实践,分析中国因素论在实践中的应用。
Chinese firm＇s OFDI increased rapidly in recent years, while the main theory can＇t give a valid explain on how Chinese firm achieve profitable through OFDI. Based on deep comprehension of the main FDI theory and recent research, with model analysis this paper put forward a new theory creatively to explain the foundation of profitability of Chinese enterprise＇s OFDI, that is Chinese factor theory, set four kinds of profit modes under ＂Chinese factor theory＂： local cost advantage, brand and channel expansion, technology spillover effect and sell to China strategy, present the profitable conditions under four modes. In the end of the paper, it made relative case analysis, put forward countermeasure and suggestion.
出处
《江苏商论》
2016年第6期24-28,33,共6页
Jiangsu Commercial Forum
