当代中国社会转型中的大众文化及其视觉建构

大众文化作为中国当代社会转型的一个缩影，经历了由文化寄生期、文化博弈期到文化主导期三个发展阶段。其中既隐藏着图文之间从以图释文、图文并茂到文为图用的当代关系史，也揭示大众文化对视觉表意实践越来越显著的依赖性。在此基础上，对大众文化视觉建构及其社会转型特征的探讨，可以围绕“视觉意识形态”这一概念展开。一方面，在表层结构上，大众传媒平台的多媒体／全媒体生态系统为大众文化的视觉建构提供了极其丰富的可能性；另一方面，在深层结构上，大众文化在当代社会生活的宏观、中观及微观层面均借助一系列支配性视觉表征范式及其定型化意指实践，将特定的意识形态诉求隐匿在无所不包、无处不在的视觉形象之中。

As a miniature of the social transformation in contemporary China, mass culture has experienced three development stages： period of cultural parasite, period of cultural competitor and period of cultural ruler. This process includes the history of the relations between image and text from ＂use image to explain text＂, ＂image and text work together＂ to ＂use text to explain image＂, which reflects the importance of practice of visual representations. On this basis, we can use the concept of ＂visual ideology＂ to discuss the visual construction of mass culture and its characteristics during the social transformation. On the one hand, on the surface of structure, multimedia ecosystem of mass media provides a wealth of possibilities in visual construction of mass culture. On the other hand, in the deep structure, through a series of dominant visual representation paradigm and its standard ideographic practice, mass culture hides its specific ideology in the embracive visual images.