摘要
合拍片是中国电影“走出去”战略的主要方式。瞄准域外主流市场,以合作间性为形态属性的和而不同的主流商业合拍片,无疑是践行这一战略的主体。而基于域外观众碎裂化与整合化的接受现状与前景,中国合拍片借鉴西方高概念电影,以高认同感与高亲和力的民族文化概念和娴熟、高效的商业表现方式作为制作策略,无疑是开拓国际市场,传播民族文化的有益尝试。将朝气蓬勃的当代中国投影在世界影坛,必须强调以更开放的文化心态,更精湛的制作技术,拍摄让域外观众易于理解,更乐于接受的中国民族电影。
The co-production is the main way employed by the "goingstrategy in Chinese films. Targetting the oversea mainstram market and holing the principle of harmony but not sameness, the commercially co-produced mainteam movie practiced this strategy and present the nature of intersubjectivity during this collaboration. Based on the situation and prospect of fragmentation and integration in foreign audiences, Chinese co-productions draw lessons from the western high-concept movies. It is a beneficial attempt for developing international market, with the national concept of high-identity and high-affinity and the commercial expression of high-efficiency. If you want to show a contemporary China in the oversea market, it is supposed to emphasize on producing movies that are more open with the socio-cuhural reflection, more sophisticated with technology and more acceptable for foreign audiences.
出处
《文化研究》
CSSCI
2016年第2期152-160,共9页
Cultural Studies
关键词
合拍片
和而不同
主流商业制作
域外接受
中国式
高概念电影
co-productions harmony but not sameness mainstream commercial production foreign acceptance Chinese high-concept movies