民族地区旅游地居民内隐态度与行为意向关系

On the Implicit Attitude and Behavioral of the Residents in the Ethnic Minority Tourism Areas

以民族地区旅游地居民为研究对象,借用心理学"态度与行为"理论,研究民族地区旅游地居民的内隐态度与行为意向,探讨民族地区旅游地居民旅游认知与情感及内隐态度与行为意向之间的相互关系。引用了心理学的实验,证明先前的经验在较大程度上决定了当前的行为,同时先前经验通过影响态度(主要指内隐态度)而能够预测当前行为,提出内隐态度的真实性,能够更准确的预测行为,因而本文将居民的内隐态度作为研究的主要内容之一,通过对内隐态度与行为意向的关系研究,建立了民族地区旅游地居民的内隐态度与行为意向的关系,并提出假设。

Using the psychological theory of ＂attitude and behavior＂, this research studies the implicit attitude and behavioral intention of the residents in the tourist area and also probes the relationships between cognitive and emotions, implicit attitudes and intentional behaviors.a psychological experiments show that previous experience largely determines the current behavior, and that previous experience by influencing the attitudes （mainly refers to the implicit attitude） can predict the current behavior, therefore, implicit attitude is authentic and is able to predict behavior accurately. Thus, targeted on implicit attitude of the residents, the study has established a relational model between implicit attitude and behavioral intention.