基于共同演化理论的专业市场与电子商务跨层关系模型研究

随着电子商务的迅猛发展,专业市场"消亡论"频频出现,如何借助电子商务联动摆脱专业市场衰亡成为了当务之急。基于该现实背景,本文立足共同演化理论,提出了破坏性偶然事件、管理主体变革、多元混合型的全面更新三大共同演化动力机制,描绘了个体植入性变异、知识增长扩散、学习复制、选择适应及跨层嵌套式多层演化五个共同演化阶段及逻辑过程。在此基础上,本文还构建了包含微观、中观、宏观的跨层多主体共同演化关系模型,并提出了专业市场与电子商务共同演化的具体内容,以期为两者融合提供理论借鉴,规避专业市场消亡。

With the rapid development of e-commerce, the theory of ＂the fade of specialized market＂ continually appears. It has been the top priority for specialized market to avoid the destiny of falldown with help of e-commerce. Recognizing the reality, the study puts forward three co-evolution dynamic mechanisms, such as destructive accident, management change, and multiple mixed comprehensive update based on the co-evolution theory. Meanwhile, the paper depicts five stages of co- evolution, i.e., individual implantable variation, growth of knowledge diffusion, study and copy, selection and adaption, and cross-layer nested multi-layer evolution, as well as their logical process. On this basis, the study constructs a cross-layer multi-agent co-evolutionary relationship model that contains micro, meso and macro levels, and then proposes specific contents of co-evolution of specialized market and e-commerce, which can provide a theoretical reference for the fusion of these two to avoid falldown of specialized market.