跨界旅游景区深度开发面临的难题及对策建议——以江西武功山为例

跨界旅游景区是指自然地理单元完整却由于行政边界的存在而被相对割裂的旅游目的地,是一种特殊类型的旅游景区。近年来,随着国内旅游业快速发展,围绕旅游资源保护、规划、开发、利用而产生的利益冲突在跨界景区发展中日益凸显,成为区域旅游发展研究的新焦点。因此,重视跨界旅游景区各利益相关方的利益诉求,寻找利益协调机制,对于解决跨界旅游冲突,实现跨界旅游景区可持续发展显得尤其重要。本文通过对江西武功山跨界旅游景区"一山三治"管理体制所面临的诸多难题的分析,结合武功山旅游产业列入江西省旅游强省战略实施规划、并成为江西旅游"三线八圈"的重要组成部分,发展潜力巨大的现实背景,提出要理顺现有管理体制,厘清产权和边界权属,建立大武功山协作机制,通过OSL管理模式,全力推动武功山旅游景区的深度开发。

Cross border tourism scenic spot is a geographical unit that is relatively fragmented due to the existence of administrative boundaries, which is a special type of tourist attractions. In recent years, it becomes a new focus of research on the development of regional tourism that more and more conflicts among the tourism resources protection, planning, development, and using in the cross border area have appeared with the rapid development of＂ domestic tourism. Therefore, it is particularly important to pay attention to the interests of the stakeholders of the cross border tourism attractions, and find the interests of coordination mechanism for solving the cross-border tourism conflict and achieving the sustainable development. Through the analysis of the problems that the three-governance management system of one mountain in Wugong Mountain, Jiangxi, it has been already included in Jiangxi Province Tourism Strategy Planning to develop the tourism industry vigorously in Wugong Mountain, which is the important growth pole in the tourism industry and has great potential for development in Jiangxi. The paper advises that we should clarify the ownership of property rights and the boundary, establish a coordination mechanism in Da Wugong Mountain, and develop Wugong Mountain tourism industry vigorously by OSL management model to rationalize the existing management system.