国际体育赛事与上海城市品牌协同发展研究

Research on the Coordinated Development of the International Sports Events and the Shanghai City brand

运用文献资料法、调查法和逻辑分析法等研究方法,对国际体育赛事与上海城市品牌协同发展问题进行了深入分析和研究。研究结果表明,它们间的协同发展模式主要表现在四个方面:第一,政府、社区及社会工作机构间协同;第二,相关企业间的协同;第三,本地居民与外来人口间的协同;第四,文化、自然、经济、社会环境协同。并在此基础上提出了基于目标、制度、组织、利益、信息、创新六大协同发展对策。

Using the method of documentary,investigation and logic analysis and other research methods,to international sporting events and the coordinated development of Shanghai city brand problem carried on the thorough analysis and research. Research results show that the coordinated development model between them is mainly manifested in four aspects： first,the coordination between government,community and social work institutions; Second,the cooperation between relevant enterprises; Third,cooperation between local residents and migrant population;Fourth,culture,natural,economic,social,environmental coordination. And on this basis was proposed based on goal,system,organization,interests,information,innovation six coordinated development countermeasures.