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电影票房预测模型研究 被引量:3

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摘要 中国电影票房的研究比西方起步晚,伴随着近期"票房证券化"的热潮,电影票房研究成为中国电影市场日益迫切的需求。在梳理前人研究成果的基础上,从电影生产周期的制片、宣传和发行三个阶段出发,提出由影片质量、宣传、档期、排片、同期竞争和口碑组成的票房影响因素钻石模型,并阐释这六大主要因素间的相互关系,为合理地进行电影投资和决策提供参考。
作者 王跃华
机构地区 中国传媒大学
出处 《传播与版权》 2016年第7期89-90,共2页
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