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企业营销活动与品牌意识的构建研究

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摘要 随着国民经济的快速发展,品牌时代已经到来,企业想要在激烈的市场竞争中保持优势,急需要建立自己的产品的品牌。品牌成为企业发展的核心,也就是说群众认可商品的品牌,企业才能增加市场占有率,从而得到长久发展。本文笔者从企业的营销活动与品牌意识两个角度出发,阐述了营销活动对企业品牌建立的积极作用。
作者 金玲芳
出处 《现代商业》 2016年第21期22-23,共2页 Modern Business
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