3Albert M. Mu?iz, Jr. and Thomas C. O' Guinn. Brand community[J]. Journal of Consumer Research, 2001,27(Mar.):412-432.
4James H. McAlexander, John W. Schouten and Harold F. Koenig. Building brand community[J]. Journal of Marketing, 2002,66(Jan):38-54.
5Upshaw, L. and Taylor, E. Building business by building a master brand[j].Brand Management, 2001,8(6):417-426.
6Albert, M, Mu?iz, Jr, and, Hope, Jensen, Schau. Vigilante Marketing and Con- sumer-Created Communications[J]. Journal of Advertising, 2007,36(3): 35-50.
7Scott, A, Thompson, and, Rajiv, K, Sinha. Brand Communities and New Prod- uct Adoption: The Influence and Limits of Oppositional Loyalty[J]. Journal of Marketing, 2008,72(6): 65-80.