“互联网+”时代下大学生网络消费伦理问题与对策

Ethical Problems and Countermeasures of Online Consumption of College Students in the Era of "Internet Plus"

网络消费的便利迎合当代大学生追求个性、标榜自由的特征,使他们迅速成为网络消费的主体。家长的过分溺爱、大学生自身消费观念的困惑、高校对大学生网络消费问题缺乏重视和引导以及西方社会思潮的渗透导致超前消费、符号性消费、炫耀性消费等非伦理性消费行为在大学校园里日益盛行。在"互联网+"时代背景下,要从学生自身、家庭、学校、社会四个方面对大学生的网络消费加以引导和监管,使大学生自觉遵守网络道德规范、养成良好的消费习惯,引导其树立科学的网络消费伦理观、人生观和价值观。

Having the characteristics of catering to college students＇ pursuit of individuality and freedom,the convenience of online consumption makes them the subject of network consumption. Such factors as over- indulgence from their parents,confusion by students themselves in consuming attitudes,lack of attention and guidance,and western feudal ethos penetration lead to excessive consumption,symbolic consumption,conspicuous consumption,and other non- ethical consumer behavior on campus. It is becoming increasingly popular. Thus,in the background of ＂ Internet ＋ ＂,college students should be supervised and guided from four aspects of family,school,community and college students themselves in order to make the students consciously abide by the ethics network,to develop good spending habits and,in the end,to establish a scientific network of consumer ethics,life and values.