体育电影海报设计中视觉语言符号的运用——以5部国外优秀体育电影海报为例

Application of Visual Language Symbols in the Design of Sports Movie Posters:Taking the 5 Excellent Chinese and Foreign Movies as an Example

通过分析研究体育电影的特征,以及体育电影海报中的视觉符号,运用视觉符号所传载信息的特点及视觉符号要素:文字符号、图形符号、色彩符号,以国外5部优秀体育电影海报设计作品来分析其中视觉语言符号的运用,探讨体育电影海报设计中视觉符号的应用规律,再根据体育电影的宣传诉求来寻找合适的视觉符号要素进行设计,从而达到快速、准确、直接的信息传递,引起观众情感的共鸣,通过体育电影海报在观众与体育电影中建立良好通畅的沟通,并吸引观众观影,达到推广体育电影的目的。

The paper focuses on the characteristics of sports film, the visual symbols in sports movie posters, the characteristics of using visual symbols to transfer information and the elements of visual symbols such as text symbols, graphic symbols and color symbols. 5 Excellent Chinese and foreign sports film posters are taken as an example for analyzing the application of visual language symbols and exploring the law of application o1： visual symbols in sports movie posters. According to the advertising appeals of sports movies, suitable visual symbol elements can be found for design. Thus fast, accurate and direct information transmission can be achieved in order to cause emotional resonance of the spectators. Sports movie posters may establish good and smooth communication between audience and movie, attract the audience to the cinemas and finally reach the goal of promoting sports films.