移动应用程序(APP)评价指标体系研究

Research on Evaluation Index System of APP

目前,对APP的研究主要涵盖了其设计、应用、服务、实现和评价等方面,但对APP的评价研究存在着诸如评价领域单一、评价指标过少、评价内容不全面和评价体系不科学等问题。通过结合德尔菲法、层次分析法和模糊综合评价法,文章提出了一套包含有应用平台、用户体验、可视化前台、网络后台等4个一级指标,活跃度等12个二级指标和下载量等41个三级指标,权重设计上加入负分项的APP评价指标体系,并以实例验证了这一评价指标体系可为APP的设计、推广、应用与评价提供了理论参考。通过运用该评价体系对支付宝钱包等APP进行评价与比较,也发现影响一款APP质量的主要因素是软件本身的用户体验及功能。

The design, application, service, implementation and evaluation of APP are mainly covered in current studies.And there are still some problems in APP evaluation research, such as insufficient research fields, small amount of evaluation index, incomplete evaluation content and unscientific evaluation system. In this paper, combined with the Expert Method, Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation Method, a set of app evaluation index system is put forward that contains the first grade indicators of four aspects of application platform, user experience,visual foreground, Network background; 12 second grade indicators including active degree and son on; 41 third grade indicators including download volume and so on; weight design added with negative points, and examples are given to verify the index system can provides a theoretical reference for the app design, promotion, application and evaluation.Through the use of the evaluation system of evaluation and comparison of the Alipay Aallet APP, it is found that the main factors affecting the quality of APP is the function of the software itself and the user experience.