西安市国内游客旅游行为研究

A study of travel behavior of domestic tourists in Xi′an City

通过详细的市场调查 ,重点分析了西安市国内游客的需求与消费结构、出游空间、出游方式等旅游行为特征及其影响机制 ,结合游客需求特征 ,探讨了西安市旅游产品现状及存在的问题 ,提出了产品优化整合途径 。

Based on comprehensive investigation on tourist market in Xi′an City, the characteristics of tourist behavior, such as demand and consumption structure, recreational activity space, travel modes and their influential facts are studied,from which a thorough understanding of domestic touristis′ behavior,especially of those form other provinces, is obtained. Then a further study of status quo of tourist products is conducted. Finally, some countermeasures to optimize tourist products are proposed, which provides valuable advice for tourism planning in Xi′an City.