新媒体环境下大学生移动阅读研究

Research on the Undergraduates' Mobile Reading in the New Media Era

移动互联网技术的快速发展,使大学生阅读从纸质书刊转向电子资源,在延伸阅读感官、提升阅读效率的同时,也产生了过度依赖工具、碎片化阅读、网络版权保护等问题。在新媒体环境下,高校需要从加强校园网络基础建设、整合校园网络阅读资源、开展校园阅读活动、完善网络版权保护等层面开展活动,营造良好的校园阅读环境,促进校园阅读良性发展。

The rapid development of internet technology influence undergraduates＇ reading habit from books to electronic tools, extend readers＇ sensory perception, and improve reading efficiency, but with the overreliance on tools, fragmentation reading and network copyright problems. In the new media era, universities need to strengthen network infrastructure, integrate the campus network reading resources, develop reading activities in campus and improve network copyright protection to promote campus reading.