摘要
以华策影视并购克顿传媒为研究对象,利用财务分析方法,揭示绩效变动表象下的潜在问题,试图为中国传媒行业上市公司的并购行为提供一定借鉴与参考。
Based on the case between Huace Film TV and Croton Media, this paper uses financial analysis method to reveal potential problems under the appearance of performance changes and tries to provide certain references for the Chinese media industry mergers and acquisitions.
出处
《现代工业经济和信息化》
2016年第15期15-16,共2页
Modern Industrial Economy and Informationization
关键词
华策影视
克顿传媒
并购
绩效
Huace Film＆ TV
Croton Media
merger
performance
