摘要
在科学技术飞速发展的二十一世纪，人类已经进入了新媒体时代。微博作为新媒体的一种传播平台，发挥着其独特的优势，吸引越来越多的人了解并使用它，逐渐形成了大众群体。本文主要研究微博平台对体育赛事传播的影响。以NBA赛事为例对微博平台传播的优势及存在的问题进行深入的研究，对微博平台的价值进行了全面的评估，从而针对微博平台存在的不足提出建议。
In the rapid development of science and technology in twenty-first Century, micro-blog is playing its unique advantage, attracting more and more people to understand and use it, and gradually form a mass group. This paper mainly studies the influence of micro-blog platform on the communication of sports events, to NBA games, for example on the spread of microblogging platform advantage of in-depth research, has carried on the comprehensive assessment of the value of microblogging platform, and aiming at the shortage of microblogging platform recommendations.
