基于电视媒体的中原文化旅游对外传播路径探究

The Paths of External Communication of Central Plains Cultural Tourism Based on TV Media

电视媒体的重要功能就是信息的传播和文化的宣传,因此在与文化旅游的对外传播方面存在着密不可分的关系的同时,也产生着重要和积极的影响。本文旨在结合电视媒体与对外传播的作用、电视媒体与文化旅游产业的关系论述电视媒体与中原文化旅游对外传播的发展现状及其存在的问题,并提出了相关诸项问题的对应性策略。

With the discussion of function between TV media and external communication,and the relation between TV media and cultural tourism,the paper depicts the current conditions of TV media and external communication in terms of central plains cultural tourism and finally puts forwards some relevant strategies that contribute to improving the development of external communication in terms of cultural tourism.