浅析视觉符号在海报设计中的应用

Analysis on the Application of Visual Marks on Posters Designing

视觉作为人类最重要的感官之一,可以直接将信息传递给大脑。在海报设计中,视觉符号是十分重要的组成成分之一。海报本身就是一个信息传达的方式,也是传达所有信息的载体,在这个载体上,视觉符号的作用尤为重要。视觉符号主要是通过图形来表现的,以一种直观的、易于理解的方式所展示。海报目前在各个领域中的使用非常广泛,可以在各种商业宣传和推广中起到直接的视觉传达效果,为此,文章主要探析电影海报中视觉符号的应用,如何设计能够最好的表达海报整体效果。

The visual sense, as one of the most important organs of the human beings, transfers messages into the human brain directly. In poster-designing, visual sense constitutes one of the most important factors. Poster itself is one of the methods of message transferring, also a media of transferring message. On this media, the position of visual marks is significant. Visual marks are shown mostly by figures, which is a direct way which is easy to understand. Posters are used broadly in all fields which have direct visual transferring effects in publicity and propaganda. Therefore, this paper mainly analyzes the application of visual marks in the movies, as well as its best effects transferring ways in the whole scale.