摘要
在电子商务平台男装服饰品牌风格百花齐放的背景下,中国风男装品牌独树一帜,强调传统与现代,内在精神与外在表现的融合统一,满足了这个时代国人对中国文化服饰的审美、自我认同和自我表达的心理需求,在琳琅满目的男装行业中异军突起,成为近年来男装品牌的时尚新宠。通过视觉设计强化品牌形象成为电商平台营销方案不可或缺的重要一环,本文主要探究中国风男装品牌在电商平台视觉营销设计的方法及原则。
In the context of the men＇ s clothing brand is blossoming on electric business platform, Chinese style men＇s clothing brand, which emphasis on traditional and modern, united the inherent spirit and external performance, is unique. Chinese style men＇s clothing meets contemporary compatriot＇ s aesthetic standards of China＇s cultural dress, self-identity and the psychological needs of self-expression. In a wide variety of men＇s clothing brand, it is becoming more and more popular in recent years. Through the visual design to strengthen the brand＇ s image becoming an indispensable merchandising strategy to the electric business platform. This article explores the visual merchandising strategies and principles of Chinese style men＇s wear brand on electric business platform.
关键词
中国风
男装品牌
视觉设计
电商营销
Chinese style
men＇ s clothing brand
the visual design
electricity marketing
