摘要
对我国山地户外运动赛事价值功能、赛事规模、项目设置、赛事区域分布与运营主体等问题进行分析,提出了进一步完善赛事发展的对策:强化政府部门间的合作,建立协同发展机制;与相关服务业有机结合,突出文化娱乐性;加快专业人才队伍的培养;构建由政府主导的商业化运作模式;突出赛事主题,提升赛事核心价值。
The paper analyses the value, function , scale, items, geographical distribution and operational subject of the outdoor sports competition in mountain areas in China and proposes to strengthen the cooperation of different departments of the government, establish the coordinating mechanism, combine with the service industry to highlight the entertainment features, accelerate the development of the talents, construct the commercialized operational model guided by the government and enhance the core value of the competition.
出处
《体育成人教育学刊》
2016年第4期15-19,共5页
Journal of Sports Adult Education
基金
国家体育总局登山运动管理中心重点课题(CMA2014-B-A06)
关键词
山地户外运动
户外运动赛事
体育产业
市场化运作
outdoor sport in mountain areas
outdoor sports competition
sports industrY
market operation