波特五力模型视野下的体育类APP软件发展现状与对策

Current Development and Countermeasures of Sports APP Viewed from Michael Porter's Five Forces Model

采用波特的"五力"分析法分析了体育类APP软件的概念、特征及分类,分析了体育类APP发展现状,以及体育类APP面临新进入者的威胁、买家力量受制约等方面的问题,并提出了体育类APP的发展对策:加大体育类APP的市场整合、合理配置各类体育资源;重视服务主体、提高用户体验;明确定位、注重合作;加大科技创新、提高专业技术;提高核心竞争力、调整营销战略。

With the research methods of literature study, Porter＇s Five Forces model and logic thinking, the paper analyses the concepts, features and categories of sports APP and analyses the current development of sports APP. The paper also analyses the threat from the sports App new comers and buyer＇s restriction and proposes developing ways of sports APP from Porter＇s Five Forces Model, i.e. Strengthening the market integration of sports APP, allocating the sports resources reasonably, enhancing the experiencing feeling of the customers, focusing on cooperation, improving professional technologies through innovation and adjusting marketing strategy.