湖北省大型体育赛事的新媒体传播研究

New Media Publicity of Great Sports Events in Hubei Province

分析了湖北省大型体育赛事的现状,以及新媒体在报道力度、传播的专业性、商业化和娱乐化、侵权等方面存在的问题,并提出了相应的对策:加大新媒体赛事传播力度,提高对本地赛事的关注度;规范和整合大型体育赛事新媒体广告投放形式;加强对体育新媒体的监管力度,提高从业人员的职业素养;提高版权保护意识,采用先进技术打击盗版;转变赛事传播观念,提高新媒体赛事传播的专业性。

The paper analyses the current great sports events in Hubei province and the problems of news report depth, professional publicity, commercialization, entertainment feature and infringement of new media. The paper proposes to strengthen the publicity of sports events with new media, raise more attention to the local sports events, integrate and stadardize the advertisements of great sports events with new media, strengthen the monitoring of the sports new media, improve the quality of the media staf, adopt advanced technology against piracy, change the sports event broadcasting concept and improve the professional sports event broadcasting with new media.