摘要
美团外卖是美团网旗下的网上订餐平台,于2013年11月正式上线,并在2014年火爆全国各大高校,受到广大大学生朋友的青睐。本篇论文以"美团外卖"为例来阐述新媒体环境下的餐饮方式,从新媒体的电子商务媒介影响大众生活,美团外卖的发展,美团外卖中的消费行为以及部分作为受众的在校大学生的消费方式、受众行为等方面进行调查分析和阐述,从而展现出新媒体所带给大众的生活方式的改变及其影响。
Meituan Waimai is a sub food ordering net of Meituan,and was founded in Noverber of 2013,popular by university sutdents from2014. This paper takes Meituan Waimai as an example to elaborate new media environment way of dining. It affect people＇s way of life from new media e- commerce media. This paper analyzes the development of Meituan Waimai,consumer behavior and as the audience of college students consumption,audience behavior,and exhibits a popular lifestyle changes and impact brought by new media.
关键词
美团外卖
新媒体
消费
Meituan Waimai
new media
consumption
