互联网思维下的理论宣传工作创新

Research On the Innovation of Theoretical Propaganda under the Internet Thinking

互联网思维是互联网发展到纵深阶段的产物,反映着人们对互联网这个新型媒介特征的更为深入的认识和思想。作为一种新型媒介,互联网时代的到来给传统理论宣传工作带来了方方面面的挑战。要做好新媒介环境下的理论宣传工作,就需要以互联网思维推进理论宣传工作在理念、手段、方式和话语等方面的创新。

Internet thinking is the results of the Internet＇ s development to the depth of the stage. It is reflecting people＇ s understanding and thinking on the the new media＇s characteristics. As a new type of media,the arrival of the Internet era has brought a challenge to the traditional theoretical propaganda work. To do a good job in the new media environment,we need to promote theoretical propaganda work＇s innovation in the concept,the means,the way and the words and other aspects of the Internet.