汽车造型的品牌属性评价研究

Research of Brand Image Evaluation for Automobile Styling

针对汽车造型开发过程中的品牌属性辨识、评价需求,以福特品牌为例,通过设计师和用户调研,研究品牌的特色造型元素和造型基因,并建立品牌造型基因库。然后以汽车造型基因图表为基础,以福特新款福克斯为例,建立汽车造型的品牌属性评价体系与函数。

For the purpose of brand image identification and evaluation, it studied the identifical styling elements and genes of the automobile brand and built the brand styling gene pool by Ford as an example. And, based on the automobile styling gene chart, it built the brand taking image evaluation system and function for automobile styling by taking the new Fox of the Ford as an example.