电子商务推进陕西农村产业转型升级研究

Research on Transformation and Upgrading of E-Commerce in Shaanxi's Rural Industry

农村产业转型升级是经济新常态的客观要求,电子商务已成为助推农村产业转型升级的新动力。陕西农村电子商务尚处于起步阶段,还存在着创新理念落后、信息平台缺失、人才补给不足、物流问题突出、基础设施不力等问题。要实现电子商务助推陕西农村产业转型升级的功能,必须加大供给侧改革力度,实施资源整合战略,打造健康产业生态。

The transformation and upgrading of rural industry is becoming an ob- jective requirement of new economic normal and the e-commerce, which contributes to transformation and upgrading of rural industry. However, there still exist some problems, lagging innovative ideas, lack of information platform, shortage of human resources, low efficiency logistics and inadequate infrastructure and so on. To realize the functions of the transformation and upgrading of Shaanxi＇s rural industry by means of electronic business, it is necessary to realize supply reform, implement resources integration strategy and create a healthy industry ecology.