媒介革命下网络视频公开课的宏观文化价值

The Macroscopic Formation Paths of the Cultural Value of the Network Video Open Courses

近几年网络视频公开课在国内外的升温态势受到广泛关注,其出现和发展不仅影响着网络时代教育和公众学习方式的转型,而且在人本价值的实现、群体身份的构建以及更深广的文化层面有着独特的价值。这种价值主要体现在:创造了规模远大于大学传统组织传播受教育者的受众群体,呈现更多群体性特征;在实现传受双方多层次利益共赢的同时推动了大学教育的变革,刺激人类教育传播的整体推进;在娱乐化风潮中引领学习型的媒介行为,推动文化消费的理性潮流;促进文明成果的交流与传承,形成网络时代跨文化传播与民族文化传承的又一途径。

The warming trend of network video open courses has attracted extensive attention in recent years .The emergence and the development of network video open courses have not only influenced the way of education and learning of network era , but also showed unique value in the realization of human value , the construction of group identity and in more cultural aspects which are more profound.These values include creating an audience group which is much larger than traditional organized audience group in u -niversities,presenting more features of group , promoting the university education reform by realizing the win -win interests between the transmitters and the receivers in multiple levels , promoting the whole education communication , leading learning behaviors trend in the media using behaviors against the entertainment trend to make people more rational , and promoting the exchange and trans-mission of civilization , which make the new way to form the cross-cultural communication and national cultural heritage in the net-work era.